Melinda Messenger has replaced Gemma Atkinson as the face (and body) of Ultimo’s D - G cup range for fuller-chested women.
34DD Melinda, a 37-year-old mum of three, has posed in a series of saucy shots to promote the collection which Ultimo creator Michelle Mone claims will 'do wonders for women’s confidence'.
The lingerie includes everyday bras as well as a sexy boudoir collection.
Melinda joins Spice Girl Mel B who currently promotes the company's A - D selection of slinky underwear featuring Scary's favourite leopard print.
Ultimo is available at Debenhams stores nationwide and online at www.ultimodirect.com.
SEE PHOTOS Melinda Messenger strips off for Ultimo underwear shoot>>