Hugh Hefner is gutted that Paris Hilton has turned down his offer to pose naked in Playboy.
The 81-year-old adult magazine magnate blames the socialite's mum for telling her daughter - currently banged up in jail - to snub his offer to strip off and bare all in his publication.
'I think the problem quite frankly is Mama. Mama doesn't want her to pose,' Hugh tells The Sun.
After THAT home video - who hasn't already seen Paris naked anyway?
And isn't it time Hugh started playing bowls and drinking cocoa instead of trying to persuade sexy 20-somethings to strip?