Sadie Frost: Martin Kemp should win Celebrity Big Brother
The former EastEnders star, 50, entered the house when the show kicked off on Wednesday and has already gone down a storm, with odds of his victory currently standing at 5/2 on some betting sites.
‘Kemp's the clear housewives' favourite,' says Jessica Bridges from Ladbrokes.
‘He's indestructible at the top of the market and it won't be long before his odds are cut.'
Martin has got the backing of his loved ones too - his son Roman Tweeted a funny pic of the family, including wife Shirlie and daughter Harley, pretending to hold the actor back before he headed for CBB.
‘We didn't want to let him go... But he'll win it... #cbb,' Tweeted Roman, 19.
‘I hope you all enjoy watching my dad for the next few weeks, go easy on him, he's a sensitive lad... #TeamKemp #KingKemp,'
‘Kemp all the wayB #theyarethebest!'