Sir Alan Sugar takes his seat in the House Of Lords

The Apprentice boss dons traditional robe for ceremony

Alan Sugar
Sir Alan Sugar has been given the role of enterprise tsar in the government

Sir Alan Sugar has been sworn in as Baron Sugar Of Clapton in the House Of Lords.

The Apprentice star wore traditional robes for the ceremony.

Sir Alan, 62, was hired by Gordon Brown as a government business advisor last month.

SEE PICTURE Sir Alan Sugar being sworn in as a Lord here>>

SEE PICTURES The Apprentice 2009 – contestants revealed>>

SEE PICTURES The Apprentice: Where are they now?>>

SEE VIDEO Sir Alan Sugar hires Yasmina Siadatan...

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