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Emma Watson’s fair-trade fashion style

The Harry Potter star models for free for People Tree

Harry Potter star Emma Watson is the face of People Tree

Harry Potter star Emma Watson is the girl to watch. Since shedding her curly Hermione Granger locks for a cropped Mia Farrow-esqe pixie ’do, Emma’s casting a spell over the fashion world.

She had a successful stint as the Face of Burberry for two seasons. Emma’s now causing a storm as the face and ‘creative adviser' for fair trade label People Tree.

Fair trade gets a bad rap for frumpy, unfashionable clothes – but People Tree is about to change that. With Emma’s help, fair trade is suddenly cool.

This is Emma’s second collaboration with the brand – for which Emma doesn’t get paid a fee (what a girl!). And the winter collection looks set to be a sellout.

With pieces starting as little as £20 the People Tree Youth Collection - as modelled by Emma – will make fair-trade fashion a must-have for 2010.

Take a look at Emma modelling the People Tree Youth Collection and start wearing fair-trade style the stylish way.

1. Canterbury Cardigan (Hand knitted from 100% wool) £115. Exeter Scoop
Tee (Made from 100% organic, Fairtrade certified cotton) £25

2. Aberdeen Check Shirt (Hand woven in 100% cotton) £48. Chester Mini Skirt (Made from 95% organic cotton and 5% elastane) £16

3. Sussex Scoop Tee (Made from 100% organic, Fairtrade
certified cotton) £22. Cumbria Fair Isle Cardigan (Hand knitted from
100% wool) £115. Brighton Harem Trousers (Made from 100% organic,
Fairtrade certified cotton) £42

4. Plymouth Pinafore Dress (Hand-woven from 100% Cotton) £78