Harry Potter star Emma Watson is the girl to watch. Since shedding her curly Hermione Granger locks for a cropped Mia Farrow-esqe pixie ’do, Emma’s casting a spell over the fashion world.
She had a successful stint as the Face of Burberry for two seasons. Emma’s now causing a storm as the face and ‘creative adviser' for fair trade label People Tree.
Fair trade gets a bad rap for frumpy, unfashionable clothes – but People Tree is about to change that. With Emma’s help, fair trade is suddenly cool.
This is Emma’s second collaboration with the brand – for which Emma doesn’t get paid a fee (what a girl!). And the winter collection looks set to be a sellout.
With pieces starting as little as £20 the People Tree Youth Collection - as modelled by Emma – will make fair-trade fashion a must-have for 2010.
Take a look at Emma modelling the People Tree Youth Collection and start wearing fair-trade style the stylish way.




1. Canterbury Cardigan (Hand knitted from 100% wool) £115. Exeter Scoop
Tee (Made from 100% organic, Fairtrade certified cotton) £25
2. Aberdeen Check Shirt (Hand woven in 100% cotton) £48. Chester Mini Skirt (Made from 95% organic cotton and 5% elastane) £16
3. Sussex Scoop Tee (Made from 100% organic, Fairtrade
certified cotton) £22. Cumbria Fair Isle Cardigan (Hand knitted from
100% wool) £115. Brighton Harem Trousers (Made from 100% organic,
Fairtrade certified cotton) £42
4. Plymouth Pinafore Dress (Hand-woven from 100% Cotton) £78
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