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Versace signs Georgia May Jagger

Socialite to become new face of luxury label

Georgia May Jagger also represents make-up brand Rimmel

Georgia May Jagger has been unveiled as the new face of Versace.

The daughter of Rolling Stone Mick Jagger will front the label's spring/summer 2010 women's ad campaign.

Georgia, 17, modelled for photographer Mario Testino earlier this month.

The new campaign will appear in fashion and lifestyle publications from February next year.

‘She's smart, a strong personality, beautiful, full of energy,' says Donatella Versace.

‘With that natural high star quality, I adore her! She's perfect for this collection - a real Versace girl.'

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Lorraine Crowther