Store collaborates with Pixie Lott and Alesha Dixon
Friday, 13 November 2009
River Island has teamed up with a host of stars to launch its new campaign T's For The Trust.
The high street fashion store has signed up Pixie Lott, Alesha Dixon, Kelly Rowland and band Kid British for the range which will raise money for charity.
Young River Island designers have created t-shirts and dresses for each celeb, inspired by their individual personality and style.
Proceeds from the sales will be donated to The Prince's Trust.
‘I love the t-shirt dresses River Island have created for me,' says Pixie, 18.
‘It's great that this is being sold in River Island and will hopefully raise lots of money for The Prince's Trust.'
Kelly Rowland's dress is the most expensive in the collection at £99.99, but you can get your hands on Pixie's or Alesha's for a more budget-friendly £34.99 and £54.99 respectively.
‘All of the lovely sequins, trinkets and diamantes on this dress remind me of being on stage,' Kelly says of her design.
‘I'm excited that River Island and The Prince's Trust have come together for this great cause.'
The collection is available exclusively online now.
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Lorraine Crowther
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