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Pixie Lott teams up with Baby G

Singer is new brand ambassador

Pixie Lott models Baby G

Pixie Lott has been unveiled as the new face of watch giant Baby G.

The Mama Do singer, 18, has been snapped up by Casio to represent their products in UK stores.

‘Pixie has become the standout star of 2009,' says Tim Gould, head of marketing.

‘With her outstanding talent and elegant sense of style, she was the perfect choice to become the brand ambassador for Casio's iconic range of Baby G and G-Ms watches.'

Pixie admits she is thrilled to be involved with the company.

‘I had the pink Baby G when I was in primary school,' she says. 'So I've been wearing them for years.

‘I think they're special because they're so girly and fun.'

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Lorraine Crowther