Peaches Geldof is modelling the new collection for lingerie brand Miss Ultimo.
The socialite shows off her curves in a 50s Americana-inspired shoot for the autumn/winter range.
‘Working with Miss Ultimo is fun and exciting,' Peaches says.
‘They're the No 1 brand in Britain so to be asked to be the face of their new range was very flattering.'
The new collection - designed by Ultimo creator Michelle Mone - features a variety of bold designs, including floral, violet and lacy matching bra and brief sets.
‘Young women have gone crazy for the designs, which proves that Peaches has a really big fashion following. She looks amazing in the collection,' says Michelle.
‘It is bang on trend; it's packed with bold patterns, flirty detailing and the season's hottest looks.'
Miss Ultimo launched its first range earlier this year, which sold out throughout the UK.
The new collection is available now exclusively from Debenhams or www.missultimo.com and prices range from £8 - 18.
Peaches, 20, joins Mel B and Melinda Messenger, who also model for Ultimo.
SEE PICS Peaches models new Miss Ultimo range >>
Get more news like this every week. Subscribe to Now magazine and save 30%>>
Lorraine Crowther
A look at all the new celebrity styles this week
Find out where to get your hands on the stars' favourite winter warmers
There's a real buzz about the beauty product the stars swear by…
A look at all the new celebrity styles this week
A look at our favourite finishing touches at the National Television Awards in London
Presents to please your man on 14 February