Peaches Geldof has been unveiled as the new face of iconic fashion brand BIBA.
'BIBA is where the foundations of the liberated woman's choice of clothing were laid,' she tells the Sunday Mirror.
'It's a seminal label and one that is referenced time and time again with modern trends.'
Peaches, 20, already models for lingerie firm Ultimo.
SEE PICTURES Peaches Geldof shows off her wedding ring>>
A look at all the new celebrity styles this week
So hot right now, the outfits that rocked this week
Find out where to get your hands on the stars' favourite winter warmers
There's a real buzz about the beauty product the stars swear by…
A look at all the new celebrity styles this week
A look at our favourite finishing touches at the National Television Awards in London
Presents to please your man on 14 February