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Peaches Geldof to be BIBA muse

Socialite is excited about project

Peaches Geldof is Bob Geldof's daughter

Peaches Geldof has been unveiled as the new face of iconic fashion brand BIBA.

'BIBA is where the foundations of the liberated woman's choice of clothing were laid,' she tells the Sunday Mirror. 

'It's a seminal label and one that is referenced time and time again with modern trends.'

Peaches, 20, already models for lingerie firm Ultimo. 

SEE PICTURES Peaches Geldof shows off her wedding ring>>