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SEE PHOTOS Melinda Messenger new Ultimo D - G cup model

Glamour model replaces Gemma Atkinson

Melinda Messenger has a 34DD bust

Melinda Messenger has replaced Gemma Atkinson as the face (and body) of Ultimo’s D - G cup range for fuller-chested women.

34DD Melinda, a 37-year-old mum of three, has posed in a series of saucy shots to promote the collection which Ultimo creator Michelle Mone claims will 'do wonders for women’s confidence'.

The lingerie includes everyday bras as well as a sexy boudoir collection.

Melinda joins Spice Girl Mel B who currently promotes the company's A - D selection of slinky underwear featuring Scary's favourite leopard print.

Ultimo is available at Debenhams stores nationwide and online at www.ultimodirect.com.

SEE PHOTOS Melinda Messenger strips off for Ultimo underwear shoot>>