
Holly Willoughby is said to have turned down a £1m deal to strip off for a US magazine.
The Dancing On Ice presenter was approached after she caused a stir in January by wearing a revealing white gown on the show.
Viewers rang in to complain that her outfit was inappropriate for an early evening programme.
But insiders say offers have been flooding in ever since.
'It may sound silly to say but her breasts have become the real stars of the show and there are lots of mags wanting to cash in on their popularity,' a source tells the Daily Star Sunday.
'In particular there's one in America that is said to be offering her a million – but she'd never do it.'
Despite turning down the deal, Holly is proud of her voluptuous figure.
'I have boobs and hips and I dress to accommodate them,' she says. 'That's not going to change.'
Holly, 27, hosts the ITV1 show with Phillip Schofield.
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