Last year Gemma Atkinson had a boob job and now she's putting her enhanced 34F bust to good use in a new sizzling advertising campaign which starts this week.
In her first major modelling assignment, the ex-Hollyoaks star, 22, shows off her assets in La Senza lingerie and swimwear
'I was really excited when La Senza asked me to be their model,' says Gemma, who's more accustomed to stripping off for lads' mags.
'It's fantastic to be wearing pretty girly lingerie for once and I think people will really see the girly side of me as the underwear is so gorgeous and colourful.
'I can't wait to see myself in shop windows - and I think my friends and family will get a nice surprise when they are out shopping too as I haven't really mentioned the campaign!'
Pictured: Open-fronted babydoll, £18.
www.lasenza.co.uk
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