
Last year Gemma Atkinson had a boob job and now she's putting her enhanced 34F bust to good use in a new sizzling advertising campaign which starts this week.
In her first major modelling assignment, the ex-Hollyoaks star, 22, shows off her assets in La Senza lingerie and swimwear
'I was really excited when La Senza asked me to be their model,' says Gemma, who's more accustomed to stripping off for lads' mags.
'It's fantastic to be wearing pretty girly lingerie for once and I think people will really see the girly side of me as the underwear is so gorgeous and colourful.
'I can't wait to see myself in shop windows - and I think my friends and family will get a nice surprise when they are out shopping too as I haven't really mentioned the campaign!'
Pictured: Open-fronted babydoll, £18.
www.lasenza.co.uk
See Gemma Atkinson model the full range>>
See latest raunchy Ann Summers Hotel Collection of underwear>>
The ex-TOWIE regular shows off a striking up-do
The Voice star reveals her giant knickers in her chiffon gown
Find out where to get your hands on these great heels...
Daisy looks to mum Pearl for inspiration
And here’s how to get Millie’s golden glow…
Holiday? Beach? Tanning in the garden? Check out the hottest swimwear...
Justin Bieber's girl works cute bright mini at perfume launch