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Kanye West keen to launch jeans range

Rapper loves UK fashion

Kanye West attended London Fashion Week

Kanye West recently met up with bosses of clothing firm Religion in Shoreditch, east London, to talk about jeans. The rapper is keen to launch his own denim designs and has been doing his homework.

‘He really loves British style – it’s captured his imagination. And he wanted to tap into the source to give him some ideas,' a source tells the Daily Mirror.

‘Religion has developed as a trendy label among celebs and Kate Moss and Sarah Harding are big fans of the line.

‘Kanye wants his product to have the same level of prestige. He doesn’t want his clothes to just have his name on, he wants to develop them into a credible range.’

SEE PICTURES Jeanius – celebrities in their jeans>>