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Boots 'miracle' cream back in the shops Friday 4 May at 7am

New supplies of No 7 Protect & Perfect Beauty Serum available

If you want to get hold of a bottle of No7 Protect & Perfect Beauty Serum at a bargain £16.75 for 30ml, you'd better be an early riser.

It's been a sell-out at Boots since BBC2's Horizon programme featured it in March and revealed that it's as effective in beating wrinkles as expensive anti-ageing potions.

Professor Chris Griffiths, an eminent dermatologist at Manchester University, tested various products and concluded: 'Boots No 7 Protect & Perfect has been shown scientifically to repair photo-aged skin and improve fine wrinkles.'

Now, after Boots has boosted production of P & P from 10,000 bottles a month to 24,000 a day, new supplies will be on sale in flagship stores from 7am tomorrow morning – at Nottingham, London's Oxford St, Manchester and Edinburgh.

We're getting our sleeping bags out now.

www.boots.com