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NEW: Urban Decay Eyeshadow Primer Potion

Don't let your eye make-up fade into the shadows

Urban Decay Eyeshadow Primer Potion in Sin, £11.50

Keep your eyeshadow firmly on your lids all day with Urban Decay's award-winning Eyeshadow Primer Potion in Sin.

Urban Decay's creative director Wende Zomnir tested out the primer and her eye make-up stayed put for over 23 hours.

This could be why celebs' shadow stays looking so fresh at premieres and awards shows!

The Eyeshadow Primer Potion creates a smooth base that prevents your eyeshadow creasing - you can even wear it alone for a more natural look.

Pick up the new Eyeshadow Primer Potion in Sin from 1 March at boots.com, priced £11.50.

Shop online for more primers now...

Emma Fletcher