Jessie J rocks black dress and slicked-back hair to launch The Voice
Stars of The Voice kick off the talent programme
X Factor boss Simon Cowell already feels threatened by the new show and has declared full-on war with the Voice by pitting it against BGT in the rating stakes.
More Jessie J pictures
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Stars dress up to watch Jessie J perform at cancer charity gala in London
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Jessie J and Danny O'Donoghue join The Voice panel at London photocall for new series
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