Now met up with Japanese Hello Kitty founder Yuko Yamaguchi at the brand's 35th birthday party in London.

The creative director was in town to celebrate and spoke with fashionista Alison Tay about her much-loved designs.

Yuko is inspired by 'friends amongst celebrities and fashion models' and also listens to the suggestions that Hello Kitty fans make at personal appearances .

Yuko named Vivienne Westwood as her biggest celebrity inspiration.