Girls Aloud's Cheryl Cole is nothing less than a style icon.
After rising to fame on Popstars: The Rivals in 2000, Cheryl has firmly positioned herself as the nation's sweetheart.
And with the launch of her debut single last month, the pressure to look her best is greater than ever.
So what's her secret?
Cheryl keeps it simple, naming her one beauty essential.
‘If you only have time to do one thing, make it mascara, as it makes your eyes look more awake,' she says.
Try L'Oréal Extra Volume Plus Collagen Mascara, £9.99. Buy now>>
Shop online now and make the most of your eyes like Cheryl Cole...