Viewers thought commercial sent out wrong message
Wednesday, 17 June 2009
The Advertising Standards Authority will not uphold complaints made about an advert starring Duffy.
In the Diet Coke commercial, the singer is seen cycling through a supermarket on a bicycle.
Eighteen viewers argued that it breached health and safety rules because Duffy didn’t appear to be wearing reflective clothing and her bike had no lights.
Another four complaints were made about whether it was irresponsible because children might copy her behaviour.
But the ASA say it will not take the matter further because of the ad's obvious fantasy context.
‘[It represents] Duffy's fantasy, a scenario that depicted her escape from the pressures of stardom and far removed from the real world,’ says a Coca-Cola.
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Before taking action against someone riding a bike without reflective gear or lights in a 'MAKE BELIEVE ADVERT' we should maybe deal with the poeple who do it in real life, in the winter, when it's dark, i.e. our paperboy!! Nanny Nation....get a grip people!
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