Channel 4 soap works with cast to create new scents
Thursday, 18 September 2008
Hollyoaks is the first TV programme to have its own fragrance.
The Channel 4 show has announced plans to release a line of perfumes inspired by the soap and its characters.
‘Hollyoaks epitomises the aspirations and lifestyles of today's young people,’ says managing director Sean Marley.
‘The fragrances will be an exciting and accessible extension of what is already one of the UK's most successful youth brands.’
He revealed that the female scent is a 'blend of sugared apple, white chocolate and sweet musk' while the male fragrance provides 'clean and spicy accords'.
The range goes on sale on 30 September at The Perfume Shop.
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Wasn't Sex and the City the first TV programme to release a perfume? It maybe the first in the UK but not overseas.
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