
Sacha Baron Cohen has decided to do away with Ali G and Borat, his two best known comedy characters.
It won't be easy for him because they've become part of his life.
'When I was being Ali G and Borat, I was in character sometimes 14 hours a day,' says Sacha.
Borat first appeared on the Ali G Show and became such a phenomenon, he went on to play the lead in own film and won the 36-year-old comedy actor a Golden Globe Award.
'Admitting I am never going to play them again is quite a sad thing,' he tells The Telegraph. 'It is like saying goodbye to a loved one.'
But the Kazakhstan reporter must now make way for Bruno, the gay, Austrian fashion journalist who's about to become an international star.