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  • One Direction pose for their fragrance advert
  • The One Direction lads pretend to be 'seeds growing into flowers'
  • Girolle is an eccentric character
  • Louis Tomlinson is shot by Girolle
  • Zayn Malik shows off his acting skills
  • Niall Horan is told that the campaign is 'all about him'

One Direction have released a hilarious video to promote their new fragrance That Moment.

The clip sees Niall Horan, Liam Payne, Zayn Malik, Louis Tomlinson and Harry Styles behind the scenes of their campaign with 'very famous' French photographer Girolle.

But the 6-minute-long film is actually a spoof and Girolle appears to be played by British comedian Kayvan Novak, who's known for his shows Fonejacker and Facejacker.

The lads are told to become 'seeds who grow into flowers' as they pull silly faces and contort their bodies into odd positions for eccentric Girolle.

All five struggle with Girolle's tough demands and are taken aside separately to be told that it's 'all about them' and to 'forget about the other guys'.

The hysterical shoot is particularly tough for Niall, 20, who Girolle consistently calls 'Nail' and is sent to the back of a group shot.

That Moment is a special edition of 1D's first perfume Our Moment, which broke records to become the fastest-selling fragrance of the year after its release in August 2013.

The new scent has top notes of apple, cucumber and tangerine, mid notes of peony and violet and dry notes of pachouli, creamy musk and cedar wood.

Watch One Direction in the spoof film...

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Anna Duff

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