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  • Declan Donnelly obviously likes blondes
  • Clare Buckfield and Declan Donnelly dated for 11 years
  • Georgie Thompson and Declan Donnelly's relationship lasted 2 years
  • Ashley Roberts and Declan Donelly flirted but romance didn't ignite

Earlier this year, Ashley Roberts and Declan Donnelly were 'getting to know each other'.

Now Dec, 37, is rumoured to have fallen for his blonde manager, Alison 'Ali' Astall, 34, who works as Joint Head of Entertainment at James Grant Management and looks after his and partner Ant McPartlin's career.

'They've adored each other for years,' reveals a source.

'People have often thought they were together - but it's only recently they finally became an item.

'They kept it quiet for ages but are at last coming to terms with being a couple in public.'

Geordie star Dec dated TV actress Clare Buckfield for 11 years but they split in 2003.

His last serious relationship with TV presenter Georgie Thompson ended in 2011 after a 2-year romance and his I'm A Celebrity flirtation with former Pussycat Doll Ashley came to nothing.

Dec strenuously denied that he and Ali were lovers in 2007, but now both are said to have told their families that their professional relationship has become a personal one.

'They all know each other anyway,' the insider tells The Sun.

'To be honest, it hasn't come as much of a surprise to some because they'd always been close.'

A representative for Declan Donnelly declined to comment.

SEE PICTURES Ant McPartlin and Declan Donnelly brave snow for Britain's Got Talent London auditions

SEE PICTURES Britain's Got Talent judges meet Ant McPartlin and Declan Donnelly in Cardiff for first auditions of 2013

SEE PICTURES Ant McPartlin and Declan Donnelly join stars at the TV Choice Awards 2012