Kate Middleton's younger brother James has defended his adult-themed cakes business Nice Cakes.
He believes sending someone one of his products is a way of showing you care.
The rude humour on the company's designs - which James describes as 'a part of being British' - includes saucy pictures and messages such as: 'Scrummy boobies that make my hands happy' and 'Boobies that jiggle when you wiggle'.
'The rudeness of the cake, even if they are very rude cakes, is a way of saying: "We are so close that I can send you this kind of cake in the full knowledge that you won't be offended by it,"' says James, 25.
'So actually, rather than intending to be rude, it's a sign of affection instead.'
James has previously brushed off suggestions that his venture may reflect badly on big sister Kate, 30.
And the entrepreneur - who read the lesson at Kate's wedding to Prince William last year - doesn't want to use his family connections to become successful.
'I've won awards for my own efforts because I am young and good in my own right,' said James earlier this year.
'It's not just because of my family that I've been getting attention. I want to be known for my own contribution, not for being a "relative of". That's boring.'
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Anna Duff
