Love Rat Max George begs Michelle Keegan: Give me another chance
Now's learnt that The Wanted star's desperately trying to win back his ex-fiancée Michelle and is prepared to do anything to make things work.
It comes after Max's ex Bobbi Aney, 29, claimed he sexted and called her for phone sex during his two-year relationship with Michelle, even telling her that she was 'the love of his life'.
Now friends of Max, 23, say he's determined to make it up to Michelle, while she's asking: 'Can I ever trust him again?'
Max's friend says: 'Everyone close to Max is concerned about him. He knows he hasn't behaved well - he still really cares for Michelle and wants to make things right.
'He's devastated that he's humiliated her and her family.'
Read more about Max George and Michelle Keegan's split in Now Magazine dated 6 August 2012 - out now!