Kate Middleton is admired for her fashion sense

Kate Middleton has become a style icon since marrying Prince William last year.

But the 30-year-old Duchess doesn't understand why people are so keen to copy her look.

'Kate has been amazed to find herself setting trends when she is not at all trendy herself,' a friend tells the Daily Mail.

Kate often shops in high street stores such as Reiss, Whistles and LK Bennett and earlier this year wore a dress she'd borrowed from mum Carole to give her first public speech.

She's said to get her eye for a cheap deal from the 57-year-old businesswoman.

'Carole is a true bargain-hunter,' a source tells You.

'She has always been very strict
with her money and would never allow her daughter to be ripped off - so
she taught her how to barter.'

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Anna Duff