Saturday, 14 August 2010

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Jackiey Budden 'outraged' over Jade Goody cancer test ad

Jackiey Budden claims she didn't give her approval for poster

Jackiey Budden misses her daughter Jade Goody

Jackiey Budden is furious with a firm for using her late daughter Jade Goody's image for an ad campaign.

Bodycare have created a poster featuring the Big Brother star - who died of cervical cancer in March 2009 - to encourage the public to get checked for life-threatening diseases.

'She thought she was fine too... Find out now,' reads the slogan.  

Jade's estate are now considering taking legal action. 

'This is an outrage,' says Jackiey, 52. 'Using Jade's name in this way is disgusting. The fact that they didn't even ask us made me sick.'

Bodycare, based in Barnet, north London, say the ads are aimed at saving lives.

'We promote the need for the early detection of serious and life-threatening conditions,' a spokesman tells the Sunday People.

'The material is designed to help raise awareness. Jade was an advocate for the reduction of the screening age for cervical cancer.'

SEE PICTURE The Bodycare ad featuring Jade Goody here>> 

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