Monday, 21 June 2010

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Coleen Rooney signs £2m Littlewoods deal

WAG will feature in TV ad campaign

Coleen Rooney models a £55 one-shoulder dress for Littlewoods.com

Coleen Rooney has been unveiled as the new face of Littlewoods.

The WAG - who is married to Manchester United footballer Wayne Rooney - will be paid £2million to star in the shopping giant's autumn TV ad campaign.

Coleen, 24, will also feature in the Littlewood directories and act as a 'style ambassador'. 

'The role is a perfect match in enabling me to select and wear my favourite styles as well as share my ideas on how to carry off the season's new trends,' Coleen says in a statement. 

The mum-of-one has previously been the face of George At Asda. 

'She has great style, a real interest in fashion and is a very approachable and warm personality,' adds Littlewoods director Gareth Jones. 

'Not only do our customers identify strongly with her, they also have huge admiration for her work championing fashion and style for real women.' 

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