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Fiona Bruce has won Rear Of The Year 2010 - at 46.
The BBC presenter celebrated the win by posing in a pair of tight jeans at The Dorchester in London.
Fiona's bum became a celebrity of its own during her historical BBC show Victoria: A Royal Love Story in March.
Fiona was often filmed from the rear wearing particularly figure-hugging trousers.
'This award has caused some hilarity among family, friends, and colleagues, as you might imagine,' says Fiona.'What I tell them, when they've picked themselves up off the floor, is that if someone had told me I'd been nominated for this 20 years ago, I'd have poked them in the eye.
'Now I'm just flattered anyone's still looking.'
Hollyoaks actor Ricky Whittle, 28, took the title of Men's Rear Of The Year.
SEE PIC Fiona Bruce wins Rear Of The Year>>