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Chantelle Houghton is the star of a new PETA campaign to promote vegetarianism.
In the ad, a disappointed looking Chantelle is dressed in lacy undies holding up a limp hot dog next to the caption:
'Eating meat got you down? Fight impotence. Go vegetarian!'
The Celebrity Big Brother winner believes giving up steaks, lamb chops and meat pies boosts your sex life.
'I hope my PETA ad turns clogged-up carnivores on to the wonders of "veggie Viagra",' says Chantelle, 26.
'Vegetarian cooking is an easy way to make the world a better place for both animals and lovers!'
PETA, the animal rights charity, has previously featured Pamela Anderson and Eva Mendes in campaigns.
