SEE PICS Cristiano Ronaldo bares all for underwear shoot
Cristiano Ronaldo has stripped off for the new Emporio Armani Men's Underwear campaign.
Boasting a fitness regime which includes a gruelling 3,000 sit-ups a day, Cristiano insists he was 'flattered' to land the gig.
'Giorgio Armani is a legend in the fashion world and I have long been a fan of his work,' says Cristiano.
The black and white shots of the soccer star are by renowned photographers Mert Alas and Marcus Piggott.
'Cristiano is a great looking man with the perfect physique of an athlete,' says Giorgio. 'For me, he is the essence of youth - spontaneous, exciting, a real maverick.'