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Julianne Moore has been unveiled as the new face of Italian fashion house Bulgari.
The actress will promote the firm's spring/summer 2010 jewellery and watch campaigns.
The Eccentric Charisma ads - shot by famed photographers Mert Alas and Marcus Piggot in Beverly Hills - will debut in February.
Behind-the-scenes footage of Julianne, 49, has already been posted online.
SEE VIDEO Behind-the-scenes footage of Julianne Moore's Bulgari shoot...
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