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Tuesday, 22 September 2009

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Davina McCall's next move panic!

After Big Brother ends next year, how will the show's host reinvent herself?

Davina McCall is determined to revive her fortunes

Davina McCall was widely tipped to take Fern Britton's place on the This Morning sofa but Holly Willoughby snapped up the job.

Even so, Davina, 41, is determined to become TV's golden girl again. Last month, she hired a new PR agency to help in her battle and she's already changed management three times in two years.

A source tells Now: ‘Davina doesn't want to be just known for Big Brother and having an amazing body. That's why she ditched her long-term management John Noel two years ago. She's hardly skint, but it's worrying for her.

‘She has huge commitments as she's just moved into an eight-bedroom Sussex mansion. There's talk she could even retire at some point and write natural childbirth books.'

Mum-of-three Davina has other positives on the horizon, too. She's putting the finishing touches to her sixth fitness DVD, which is out in January, coinciding with the start of Celebrity BB.

She'll begin Sky One's reality show Just Dance in the winter and she remains the face of Garnier.

Our source adds: ‘To some critics, it seems like doom and gloom for Davina, but she has at least two big TV deals lined up for 2010. Her management are keeping tight-lipped, but this could be just the thing she needs to revive her career.'

Her spokesman says: ‘Davina has numerous TV projects next year. It'll be a very big and exciting year for her without a doubt.'

See the full story about Davina McCall in Now magazine dated 28 September 2009 - out now!

chris_white@ipcmedia.com