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Blur star Alex James has signed a deal to produce cheese for Prince Charles’ food company Duchy Originals.
It will be made using organic milk from a pedigree Ayrshire herd and sold through the Duchy Of Cornwall estate.
‘It will be the poshest cheese in the world but it's only going to cost £3 - I think everyone should be able to afford royal cheese,’ James, 40, tells The Times.
The Prince’s spokesman adds: ‘Duchy Originals is delighted to be working with Alex James, one of Britain's most exciting and passionate new cheese makers, to produce a cheese using the milk from the herd of Ayrshire cows on the Duchy Home Farm.’
James, who is now a full-time farmer, could earn a Royal Warrant if he supplies the cheese to the Prince for five years.