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Thursday, 25 June 2009

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Jennifer Lopez shelves Sweetface clothing line

Singer will reintroduce the brand at a later date

Jennifer Lopez is married to Marc Anthony

Jennifer Lopez is temporarily discontinuing her clothing range Sweetface.

The singer has been designing high-end sportswear and accessories since 2003.

But the spring collection, which is currently in US stores, will be her last for the time being.

‘In light of new company strategies, we have decided to put the Sweetface line on hiatus while we prepare to reintroduce the brand in the near future with new messaging points and an entirely new fashion point of view,’ reads a company statement.

Jennifer, 39, also has her JLO fashion line, which is sold internationally.

SEE PICTURES Jennifer Lopez and Matthew McConaughey compete in celebrity triathlon>>

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Alison Adey