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Davina McCall reckons Big Brother will finish in 2010.
Channel 4’s three-year deal with makers Endemol comes to an end next year.
Davina, 41, who has presented the show since its launch in 2000, believes the contract won’t be renewed.
‘It’s definitely only got two years left,’ she tells the Daily Record.
But Davina admits that BB has become part of people's lives.
‘It’s become an institution,' she says, 'the summer is all about Big Brother, just like winter is all about The X Factor.’
Big Brother series 10 starts on 4 June.
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