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If you snap up this special edition pink W595 Walkman phone from T-Mobile and Sony Ericsson, £5 will be donated to Breast Cancer Care.
'One person is diagnosed with breast cancer every 11 minutes,' says Breast Cancer Care's Director of Fundraising Murray Lindo.
'Our mission is to be there for each and every one of them.'
The phone isn't just pretty with a feel-good factor - it has a 3.2 megapixel camera, 2GB memory card and Bluetooth.
Available now in T-Mobile stores or log onto www.t-mobile.co.uk/W595pink, £139.99 pay as you go.
SEE VIDEO It's really important to be breast aware. Breast Cancer Care have a free helpline: 0808 800 6000...