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Ulrika Jonsson is the first contestant up for eviction in this year’s Celebrity Big Brother.
The presenter, 41, was chosen by Terry Christian who had to decide which housemate had the most inflated ego.
'We all have big egos and low self-esteem,' said Terry. 'That's why we're in the business.'
The Word host eventually chose the Swedish star when Big Brother pushed him for an answer.
'Ulrika. Not a bad thing, necessarily,’ he said. 'Everything seems to get on her nerves about me and the situation.
‘I may be wrong and I'll suffer the consequences.'
Terry won immunity, luxury quarters and the head of house role by being the last housemate to secure himself a bed when the stars entered the compound.
SEE PICS All the stars in this year's Celebrity Big Brother>>>