Cash will be used to help fight knife crime
Monday, 8 December 2008
Joe Swash has pledged to hand over his £30,000 I'm A Celebrity charity cash to the Ben Kinsella Trust.
The 16-year-old brother of ex EastEnders actress Brooke Kinsella was knifed to death in London earlier this year.
‘This campaign means a lot to me,’ Joe tells The Sun. 'I knew Ben and it was terrible what happened to him.
'I hope any money I may have got from people will be able to make a difference. Knife crime is getting out of hand.’
For each call costing 50p to vote for this year's celebrities, ITV put 15p in a pot for charities picked by the contestants - with the bulk going to the winners.
Joe, 26, won the show ahead of Martina Navratilova and Star Trek actor George Takei on Friday night.
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You could have used a better photo! :P What a charming, selfless, funny, lovely immensely likeable bloke Joe is. His personality shines through with a smile from ear to ear. Wonderful Final 3, fully deserving winner. Fantastic cause. Ben's case, all the other heartbreaking stories - the issue itself is absolutely devestating. I am glad the Knife Crime crackdown is getting so much news coverage atm. The Ben Kinsella campaign is an important awareness cause close to his heart.
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