Now video: Watch new photo shoots, trailers, red carpet, celebrity interviews, fashion and beauty how to videos and more

Friday, 24 October 2008

Beyonce Knowles adopts Sasha Fierce as stage name

Singer says she’s created an alter ego

Celebrity hair: Beyonce Knowles keeps it simple
Beyonce Knowles is married to Jay-Z

Beyonce Knowles wants to be called Sasha Fierce from now on.

The singer has thought up the stage name to help promote her latest album I Am...Sasha Fierce.

‘I have someone else that takes over when it’s time for me to work and when I’m on stage, this alter ego that I’ve created that kind of protects me and who I really am,’ Beyonce, 27, says in a statement.

‘Sasha Fierce is the fun, more sensual, more aggressive, more outspoken side and more glamorous side that comes out when I’m working and when I’m on the stage.’

I Am...Sasha Fierce is released in the States on 18 November.

Share your view

Rate this!

  1. Not bad
  2. Okay
  3. Good
  4. Great
  5. Excellent

 

Star rating:Rating-3-star

AMAZING OFFER! Subscribe to Now Magazine - and save money!

Follow Nowonline on Twitter Facebook

 

Free newsletter

Don't miss out on the latest celeb gossip, sign up today!

Latest poll

Latest poll

How do you feel about One Direction?

Poll
  • I used to think they were just 5 ordinary young lads but now they're looking hot (18%)
  • Love 1D - always have (58%)
  • Not interested, don't get the frenzy (24%)

Competitions

Pony_160x100

NotForPonies.co.uk

Win £75 to Spend at NotForPonies.co.uk

Enter Now


Whitney Tribute Issue Feb/March 2012

Whitney Houston tribute issue

Get your 84-page NOW special copy today

Get info