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Kelly Brook's boyfriend Danny Cipriani is being lined-up to become the male face of Ultimo.
The lingerie firm is launching a men’s range and wants the rugby hunk to pose in his briefs to promote the collection.
‘Danny is such a good-looking young man,’ a source at the company tells the Sunday Mirror. ‘He is at the top of his sport and is romancing one of the most beautiful women in the world.
'There's no doubting his appeal to women. He's an obvious choice for us.’
Danny, 20, who posed naked with just a rugby ball to cover his modesty to raise awareness testicular cancer earlier this year, has been dating 28-year-old Kelly for 2 months.