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Friday, 10 October 2008

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SEE VIDEO P Diddy 1930s makeover

Rapper dresses as his icon for new ad

P Diddy says Frank Sinatra is one of his heroes

P Diddy pays homage to the Rat Pack by dressing as Frank Sinatra for a new advert.

The rapper, 38, created the concept for the promo for Ciroc Vodka – and the video was even shot in the late crooner’s home.

‘Frank Sinatra is one of my heroes,’ Diddy says. ‘It was truly an honour to have had the opportunity to use Sinatra’s work and home for this campaign.

‘He defined sophisticated celebration as a lifestyle a generation ago.’

SEE VIDEO P Diddy's homage to Frank Sinatra in Ciroc Vodka advert...

Holly Arnold