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Cristiano Ronaldo has launched his second CR7 boutique in Portugal's capital, Lisbon.
The store will stock clothing and accessories - including belts with diamante buckles - featuring the footballer's logo which is a combination of his initials and his team shirt number.
Cris, 23, was joined by his family for the grand opening yesterday, reports The Sun.
The first CR7 shop is in the Manchester United star's hometown of Funchal in Madeira and was launched 2 years ago.
SEE PICS Cristiano Ronaldo opens his second CR7 store here>>