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Snoop Dogg is the latest in a long line of rappers to turn his hand to design.
Ludacris, 30, P Diddy and Jay-Z, both 38, have clothing ranges and now Snoop is joining them with his Rich & Infamous label.
Snoop – real name Calvin Broadus – is planning to launch clothing, grooming and home accessories lines.
The hip-hop star, 36, says the range will be aimed at men aged 18 to 35.