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Monday, 11 August 2008

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Ben & Jerry's: We won't name ice cream after Amy Winehouse

Firm says the singer doesn't have the right image

Singer Amy Winehouse is unlikely to have an ice cream named in her honour

Ben & Jerry’s will never make an ice cream in honour of Amy Winehouse.

In June, the firm named a new flavour after Sir Elton John, 61.

But Jerry Greenfield, one half of Ben & Jerry's, says the 24-year-old Rehab singer doesn't have the right credentials.

‘I’m not sure that Amy has the proper image that Ben & Jerry’s wants to be connected with,’ he says.

Ben & Jerry’s created Yellow Brickle Road flavour to mark Sir Elton's first visit to their home state of Vermont.

The ice cream, named after his hit Yellow Brick Road, is a mixture of chocolate, peanut butter and cookie dough.