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Gordon Ramsay has announced that he's set up his own TV company One Potato Two Potato.
It will be a joint venture with Optomen Television, who he worked with on shows including Hell's Kitchen.
‘Optomen takes my passionate and perfectionist approach to cooking and restaurants and applies it to television, so we’re a great fit,’ says Gordon, 41.
‘I’m very excited about the prospects for One Potato Two Potato.’
The first show from the new company will be Cookalong Live, which will be on Channel 4 in the autumn.