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David Beckham has revealed even he was shocked when he first saw his new shots for Emporio Armani underwear.
The footballer arrived in San Francisco for the unveiling of the giant poster, which shows him stripped to just a pair of white briefs.
‘To be honest, I was amazed by the huge billboard poster outside Macy’s department store,’ he writes in his online blog.
‘But even more amazed by the amount of people who turned up to see it! I’m always surprised by the amount of attention certain things create, but the attention this campaign has created is pretty incredible.’
Becks, 33, has said in the past that Victoria Beckham, 34, calls him golden balls - now we know why!
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