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Peaches Geldof will replace Kate Moss in ad campaigns for upmarket lingerie company Agent Provocateur.
The socialite, 19, was approached by the company earlier this year after Kate, 34, lost her £500,000 contract.
And sources say that her first shoot, which took place last week, went well.
‘Peaches is exactly the right girl for us,’ an insider tells the News Of The World.
‘She’s hot, young and of the moment. She’s got an edginess about her and we like the firm to have a hint of danger. We’ve no doubt she’ll be a huge success.’
Last month Peaches showed off her catwalk skills at the annual Life Ball in Austria.
She strutted her stuff in PVC heels, a white corset and black lace bodysuit.