18-year-old actress signs £3 million deal to star in perfume ads
Monday, 16 June 2008
Harry Potter star Emma Watson is to replace Keira Knightley in the Coco Mademoiselle fragrance ads.
The 18-year-old actress has signed a rumoured £3 million, 2-year deal to be the face of the Chanel perfume.
'Emma has been excitedly telling friends that she's going to be taking over from Keira,’ says a source.
'She's been slowly integrated into the Chanel brand. They have been dressing her for film premieres and parties over recent months to see if she is the right fit.
'Once it became clear [that] she's growing into a beautiful young woman [who] wears the Chanel brand so elegantly, they had to sign her up. Chanel realises it's important to target a young audience,' the insider tells the Daily Mail.
Keira, 23, is expected to continue working with the company in a new role.
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